1. Back to Basics: Statistical Significance
Back to Basics is a series where I take fundamental concepts in affiliate marketing and make them easy to understand for beginners.
How does BMW market their cars?
Their entire marketing is centered on how Bimmers are designed for a great driving experience. It doesn’t focus on the luxury, safety, or value; it markets itself as “The Ultimate Driving Machine.”
The following is a guest post by my friend Jason Brown. I’ve known Jason since I started in this industry, and it is my privilege to share some knowledge from him with you guys. You can read more of his work at his blog, Leanvertising.com and his Twitter @leanvertising.
It’s no secret that some of the best direct digital marketers in the world have a background in affiliate marketing.
Much of the technology, strategy, and principles we use everyday as online marketers have their roots in the early days of adult affiliate marketing.
I am starting a new series on this blog called Back to Basics.
Are you a newbie or intermediate affiliate marketer? Then this is for you.
I know everyone wants to learn the flashy stuff – the tricks or secrets, but becoming a Super Affiliate is all about mastering the fundamentals.
That’s what this series is about. Getting back to the basics and building a solid base of knowledge for you to work off of.
Lets say I have a quarter, and I flip it five times.