How Low Bids Can be Costing You Profitable Campaigns

I had no idea how to tackle bidding when I first started running campaigns.

My reaction (and I’m sure of many newbies) was to bid the bare minimum. I wanted to play it safe and not lose any money. Once I started tracking and testing I realized that bidding higher was more profitable most of the time.

Why Bidding Lower Doesn’t Mean Increased Profits

In a normal business you can save money by buying your goods for cheaper.