Speed matters. (A lot more than you think)
It’s easy to dismiss it because you’re looking at things from your perspective.
Your “tube” sites load quickly because you’re visiting from your iPhone with 100mbs WIFI connection.
But what if you promote your offer to someone in Southeast Asia who’s using their “3G” internet?
My first job straight out of college was for a marketing agency.
I loved the job. My co-workers were amazing, and I got hands on experience with Google Adwords (without bleeding my own money).
But there was one part of the job that I hated…
I took this job to learn about internet marketing, not to sit in on meetings all day!
I see all this potential, and I see squandering. An entire generation wasted. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars. But we won’t.
– Tyler Durden
1,298 impressions on your landing page…
But 0 people clicked on your CTA?
Surely at least a few people would click. Even people clicking by mistake.
Are you that bad at creating landing pages?