When it comes to testing and optimizing a campaign in order to make it profitable, it’s easy to go a little bit crazy.
I mean, there are HUNDREDS of variables you can test…
I spend around 10 to 12 hours a day in front of my computer.
If you know me, then you know I’m trying to squeeze as much out of my time as possible. I’ve only got one life, and I want to be as productive as possible so I can create more free time to do things I enjoy.
One way I do that is to use software that significantly increases my productivity and efficiency.
Running Facebook ad campaigns is stressful.
It kinda reminds me of back when I played Starcraft. In the midst of the battle, you have to manage a hundred different things at once. You need to make sure your economy’s going, defend against a random medivac drop, make sure all your technology is upgrading, all at the SAME TIME.
When you’re managing a bunch of Facebook ads, you have to stay on top of CTR, relevancy score, frequency, cost-per-conversion, and twenty other variables.
My values are starting to change as I get older.
I want to “settle down” and start a family within a few years. Because of that, my mind is starting to focus more on security.
It’s not something I cared much about in my 20’s because no one relied on me, but things change when you get older and people start depending on you.
A few years ago, I was talking to a friend and he introduced me to the concept of becoming more “defensive” in business.