GUIDE: How To Use Facebook Automated Rules To Manage Ad Costs

Running Facebook ad campaigns is stressful.

It kinda reminds me of back when I played Starcraft. In the midst of the battle, you have to manage a hundred different things at once. You need to make sure your economy’s going, defend against a random medivac drop, make sure all your technology is upgrading, all at the SAME TIME.

When you’re managing a bunch of Facebook ads, you have to stay on top of CTR, relevancy score, frequency, cost-per-conversion, and twenty other variables.