You should know by now that the #1 most important part of the campaign is the offer.
Remember, the offer is the product or service that you’re promoting as an affiliate.
If your offer sucks, then no amount of copywriting, angles, or ninja Facebook techniques can save your campaign.
Here’s an analogy to help you understand how important the offer is to the whole process.
Imagine that you’re a brand marketing agency.
You’re about to launch a new affiliate campaign.
There are a ton of decisions you need to make, with one of the most important ones being which offers to test.
In a perfect world, you’d test every single offer out there. But you can’t do that because you’re limited by your budget and time.
If you’re interested in the car insurance lead gen space, you could have the option of promoting twenty different offers. You can’t test all 20 offers. Not enough time, not enough cash.
You need to be strategic.