5 Clever Ways to Come Up With a Name for a Company or Product

Here’s one of the most powerful things I’ve learned about marketing: people make most of their purchases based off of the identity that they want to achieve.

Your “identity” is the image of yourself – it’s not who you actually are.

We all have an “Identity” that we’re trying to achieve, and an “Identity” that we want other people to see us as.

 
Reality: John is a 20-year-old, broke college student