As direct response marketers, we’ve always focused on one thing – getting the conversion.
If you’re investing $1 into paid ads, then you’re hoping the campaign spits out more money than you put in.
There’s no brand building, and there’s no long term thinking since you don’t have access to any data.
When I think about the future of this industry, I see more and more people focused on using their affiliate marketing skills to build brands.
Affiliate marketing has been relatively simple over the past decade.
You find a great offer, master one traffic source, and you find the right combination of creatives to run. You keep testing until profitability and scale it until the campaign dies.
That’s the theory, but these days, we all know that it’s a lot harder to execute than it sounds.
Stricter rules and regulations have made it harder to do non-compliant strategies. And the vast amount of spy tools almost makes the industry feel like a race to the bottom sometimes.