I’ve been running an experiment for the past year. Every time I catch up with an entrepreneur friend, I’ll ask them:
“What do you think makes a great product? What criteria are you looking for when you’re creating or promoting a product?”
These are all seven- to eight-figure e-commerce brand owners.
Here are some of the paraphrased answers that I’ve gotten.
Reading is steroids for your mind. I can’t believe that for $10 and a few hours, I can learn what took someone a lifetime to figure out.
When I first started reading business books, I was obsessed with motivation and mindset. I wanted to become an entrepreneur and needed all the motivation I could get.
As I start running affiliate marketing campaigns, I studied every marketing and copywriting book I could get my hands on to boost my conversions. Then I hired my first employees. My daily Kindle reading was about leadership and management.
What am I reading these days? I’ve realized how little I know and how many blind spots I have in my mind.