Business Ideation: How to Discover New Business Ideas
In 2007, a pair of roommates moved to San Francisco. They were broke, jobless, and they didn’t have money for rent.
They needed to come up with a quick hustle. With a conference coming around the corner, they noticed that all the hotels in the city were sold out.
That’s when one of them came up with an idea.
That company is now known as airbnb.com.