"You don't set out to build a wall. You don't say 'I'm going to build the biggest, baddest, greatest wall that's ever been built.' You don't start there. You say, 'I'm going to lay this brick as perfectly as a brick can be laid. You do that every single day. And soon you have a wall." - Will Smith

I've always believed that profitable campaigns are built, not discovered.

Some guys will teach a strategy of basically throw shit against the wall until something sticks, but there are a few issues with this approach.

I am starting a new series on this blog called Back to Basics.

Are you a newbie or intermediate affiliate marketer? Then this is for you.

I know everyone wants to learn the flashy stuff - the tricks or secrets, but becoming a Super Affiliate is all about mastering the fundamentals.

That's what this series is about. Getting back to the basics and building a solid base of knowledge for you to work off of.

Lets say I have a quarter, and I flip it five times.