Charles Ngo Articles

Charles Ngo Articles

                  This page shares my best articles on affiliate marketing, business, productivity, and more. If you find these articles valuable, then sign up for my newsletter. I’m much more active over email these days.

This page shares my best articles on affiliate marketing, business, productivity, and more. If you find these articles valuable, then sign up for my newsletter. I’m much more active over email these days.

Plus get instant access to the 3-part Growth Flywheel training – a marketing system that generates customers from scratch.

optimizing campaigns

What Goes Through My Mind When I Optimize a Campaign

"You don't set out to build a wall. You don't say 'I'm going to build the biggest, baddest, greatest wall that's ever been built.' You don't start there. You say, 'I'm going to lay this brick as perfectly as a brick can be laid. You do that every single day. And soon you have a wall." - Will Smith

I've always believed that profitable campaigns are built, not discovered.

Some guys will teach a strategy of basically throw shit against the wall until something sticks, but there are a few issues with this approach.
marketing angles

Back to Basics: Mastering Angles

1. Back to Basics: Statistical Significance

Back to Basics is a series where I take fundamental concepts in affiliate marketing and make them easy to understand for beginners. 

How does BMW market their cars?

Their entire marketing is centered on how Bimmers are designed for a great driving experience. It doesn’t focus on the luxury, safety, or value; it markets itself as “The Ultimate Driving Machine.”

5 Reasons Why Affiliate Marketers are The Best Digital Marketers

The following is a guest post by my friend Jason Brown. I've known Jason since I started in this industry, and it is my privilege to share some knowledge from him with you guys. You can read more of his work at his blog, and his Twitter @leanvertising.

It’s no secret that some of the best direct digital marketers in the world have a background in affiliate marketing.

Much of the technology, strategy, and principles we use everyday as online marketers have their roots in the early days of adult affiliate marketing.
statistical significance

Back to Basics: Why You’re Making Bad Campaign Decisions

I am starting a new series on this blog called Back to Basics.

Are you a newbie or intermediate affiliate marketer? Then this is for you.

I know everyone wants to learn the flashy stuff - the tricks or secrets, but becoming a Super Affiliate is all about mastering the fundamentals.

That's what this series is about. Getting back to the basics and building a solid base of knowledge for you to work off of.

Lets say I have a quarter, and I flip it five times.
internet marketing experts

A Deeper Look at What Separates the Super Affiliates

What separates people when it comes to skill levels at the world class level?

Let us use Chess as an example

Two guys could each have 5,000 hours of practice, but one would be an average player while another could reach Grandmaster status.

What could possibly account for the difference? And we're not talking about innate talent or intelligence being a factor.

  • being mentored by an amazing coach.
  • The Software I Use To be More Productive – 2014

    As you may be aware, I am obsessed with improving  my productivity.

    There's only 24 hours in a day and I want to make the most of each hour.

    When you're spending all day on the computer like I am, the right software can make your life easier.

  • I brainstorm better because of MindManager

  • I effectively communicate and assign tasks to my team with Asana
  • Mo Money, Mo Problems – The Dark Side of Success

    "Mo Money, Mo Problems" - Biggie Smalls (rest in peace)

      I never understood what Biggie meant when he rapped about mo money, mo problems. When you're rich all your problems go away, right? Why would I have more problems?

    Oh boy was I naive. When you're make money and it is known, there will be people out there looking to sabotage what you've built or try to take advantage of you. The economy's rough and people are money hungry out there.

    I wanted to write about this topic because it affects everyone, and no one really talks about it.

    Ngo’s Favorite Gear Volume 1

    People have enjoyed my book recommendations as of late so I thought I'd expand it to other products. I'm always on the hunt for buying cool things that make my life easier.

    I think seeing how someone spends their money, shows insights into what they value and what they're focusing on.

    If you've bought anything useful I might be interested in checking out then please leave a comment.

    The Roost Stand

    What: Portable Laptop Stand

    9 Simple Ways to Have a More Productive and Successful Year

    Did you have a productive year?

    I've been having a few conversations with people lately where we reflected on how we did in 2013. A majority of people looked back in their year with regret.

    "I didn't work hard enough"

    "I literally did nothing all year"

    "I wasted so much time"

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