The whole point of a campaign is to become profitable. You’re investing your money into a machine (your campaign). Hopefully, that machine spits out enough money for you to earn a profit. It sounds simple enough, but most of the time these campaigns don’t start making money immediately. Creating a profitable campaign is more like [...]

“You can’t buy it - it’s not on sale.” I put the shirt back on the rack in disappointment. I wanted some back to school clothes from Polo Ralph Lauren. 13-year-old me wanted to look cool with one of those tiny horse logos on my shirt. My mom wasn’t on board. “Is it on sale?” [...]