As direct response marketers, we’ve always focused on one thing - getting the conversion.  If you’re investing $1 into paid ads, then you’re hoping the campaign spits out more money than you put in.  There's no brand building, and there's no long term thinking since you don't have access to any data. However... When I [...]

Affiliate marketing has been relatively simple over the past decade. You find a great offer, master one traffic source, and you find the right combination of creatives to run. You keep testing until profitability and scale it until the campaign dies. That's the theory, but these days, we all know that it's a lot harder [...]