“Competition is for losers” - Peter Thiel I love studying strategy and competition. I’ve learned that it’s rarely a good idea to compete on having the lowest price. Imagine that you have a product or a service, and your only advantage is that you're cheaper than the competition. What happens if you have the lowest [...]

The whole point of a campaign is to become profitable. You’re investing your money into a machine (your campaign). Hopefully, that machine spits out enough money for you to earn a profit. It sounds simple enough, but most of the time these campaigns don’t start making money immediately. Creating a profitable campaign is more like [...]