There's one feature I HATE on smartphones. Every time I install a new app, I make sure to turn off all notifications. If I don't do that, then I'm going to be a zombie checking my phone every few minutes. Lets just say that push notifications work REALLY well. Think about it. Whenever your phone [...]

When it comes to testing and optimizing a campaign in order to make it profitable, it's easy to go a little bit crazy. I mean, there are HUNDREDS of variables you can test... SiteID’s Headlines Offer Color scheme of the landing page Because there are so many choices, it's easy to focus on the ones [...]