Affiliate marketing has been relatively simple over the past decade. You find a great offer, master one traffic source, and you find the right combination of creatives to run. You keep testing until profitability and scale it until the campaign dies. That's the theory, but these days, we all know that it's a lot harder [...]

Here’s one of the most powerful things I’ve learned about marketing: people make most of their purchases based off of the identity that they want to achieve. Your “identity” is the image of yourself - it’s not who you actually are. We all have an “Identity” that we’re trying to achieve, and an “Identity” that [...]