Here’s one of the most powerful things I’ve learned about marketing: people make most of their purchases based off of the identity that they want to achieve. Your “identity” is the image of yourself - it’s not who you actually are. We all have an “Identity” that we’re trying to achieve, and an “Identity” that [...]

Sometimes it can feel like you're a firefighter when you're running a business. As soon as you wake up, people are already blowing up your emails and Slack with their problems and issues. You don't get to work on your "big ideas" because you're constantly putting all these little fires. And you know Murphy's Law, [...]