Everyone loves setting goals. Head over to Pinterest and you'll find thousands of vision boards with unfulfilled dreams. When it's January 1st, you can expect your Newsfeed to be flooded with people declaring that "this year is different." We all know that setting goals is the fun and easy part, but completing them is a [...]

As direct response marketers, we’ve always focused on one thing - getting the conversion.  If you’re investing $1 into paid ads, then you’re hoping the campaign spits out more money than you put in.  There's no brand building, and there's no long term thinking since you don't have access to any data. However... When I [...]