Imagine these two scenarios. Scenario #1: You own a dating website that has been around for ten years. You already have thousands of members, but you want to keep expanding,  so you launch some new ad campaigns. Would you want to show your ads to people who are already members? No, you’d be wasting your [...]

There are two types of affiliate marketers out there in terms of their "style" of picking what to promote. The first are what I call “waveriders.” They identify hot trends, get in on them early, and then bank as hard as they can. Eventually, it'll become saturated or too competitive, then they’re off looking for the [...]