Running a business is like going to war. Think about how many analogies in business came from the military: price wars, guerrilla marketing, strategic alliances, subordinates, chain of command, and much more. I started studying military strategy for fun in college. I wish I could tell you some grandiose reason why, but the truth is [...]

Affiliate marketing has been relatively simple over the past decade. You find a great offer, master one traffic source, and you find the right combination of creatives to run. You keep testing until profitability and scale it until the campaign dies. That's the theory, but these days, we all know that it's a lot harder [...]