I love watching eSports. (Video games being played on a competitive level) In any game you watch, you might hear the commentators refer to a term called "The Meta." They're talking about what's the most dominant strategy right now. It's a big picture of what's working and what isn't. In Overwatch, the meta two years [...]

One of the biggest “secret sauces” in affiliate marketing is how to optimize a campaign. Most campaigns start off losing money. It’s because you start off “blind”. You haven’t found the right combination of traffic source, offer, landing pages, and ads yet. It's a race to become profitable before you lose too much money. Everyone [...]