I’ve been running an experiment for the past year. Every time I catch up with an entrepreneur friend, I’ll ask them: “What do you think makes a great product? What criteria are you looking for when you’re creating or promoting a product?”These are all seven- to eight-figure e-commerce brand owners. Here are some of the paraphrased [...]

I had a "holy shit" moment when I ordered from Zappos for the first time. This happened over a decade ago. I chose the slowest shipping option to save money. I expected the shoes to arrive in 7 to 10 business days. My shoes arrived the next morning. Keep in mind that this was years [...]