Here’s one of the most powerful things I’ve learned about marketing: people make most of their purchases based off of the identity that they want to achieve. Your “identity” is the image of yourself - it’s not who you actually are. We all have an “Identity” that we’re trying to achieve, and an “Identity” that [...]

"How much money would you have in your bank account if you could reverse the three dumbest financial decisions of your life?” My heart sank as I started doing the math. “Now think about what was going through your mind to come up with those decisions.” Ah fuck...I’m an idiot. I came to this moment [...]