I’ve always hated people who are hunting for shortcuts. No one has any patience these days, and everyone wants to be an overnight success. Because of this mindset, everyone’s always looking for a magic bullet, shortcut, or hack (And savvy marketers can take advantage of this). Think about what happens when someone wants to lose [...]

Sir Richard Branson was wildly successful with his record company, Virgin Records. After going on so many horrible flights, he had the idea to start an airline. He could create an airline that’s fun, hip, and high quality. The reaction from his board of directors wasn’t too positive… Starting an airline sounds kinda high risk [...]