Want to make serious cash as an affiliate marketer? Of course you do.
Then you need to master the art of copywriting.
Copywriting is using words to persuade people to click, to read, and to ultimately buy. It’s part art, part science, part psychology, and part magic.
It’s the difference between the please-punch-me-this-is-so-boring ad and the one that has a huge CTR. It’s the difference between a 5% and 20% conversion rate on a landing page. It’s the difference between making $50/day and $1,000/day.
One of my first marketing lessons came when I was 18 years ago.
I was working at a gas station and one of my co-workers came in with a brand new handbag.
Everyone was making a big deal out of it because it was a “Louis Vuitton” bag that cost $1,200.
I had no idea what Louis Vuitton was at the time. (Trust me, you’ll know what LV is after dating a few Asian girls).
But I did the math and it didn’t add up.
I have a confession to make:
The thought of selling has always terrified me.
I loved the idea “on paper,” but the thought of DOING it freaked me out. I thought I had to be like the guy from the Wolf of Wall Street.
It always seemed high pressure, and sleazy. Even if I was doing it online.
Can you relate to this?
“The point of the headline is to get your reader to read the first sentence.
The point of the first sentence is to get your reader to read the next sentence.”
Copywriting for affiliate marketing is an essential skill if you wanna make it in this industry.
Imagine a random woman is surfing Facebook and sees your ad.
I had no idea how to write ads when I first started, let alone good headline formulas.
My understanding of copywriting was basic, and I was pretty much copying my competitors’ writing.
This didn’t work out well because I have created duplicate headlines, which were competing against the existing headlines (sorry, guys).
I was at Barnes & Noble one day browsing through the magazine section. I figured I would look at magazines for inspiration since they use professional copywriters.