How to Find Underpriced Sources of Traffic in 2021
The biggest challenge for any brand is to figure out how to get attention. Everyone has Facebook tunnel vision because they’re the 800lb gorilla in the industry.
But Facebook as a platform has become more difficult to work with. Yes, even more than usual.
Facebook costs keep increasing
Organic reach is a joke
Unpredictable banning policies for advertisers. I’ve seen guys running the most vanilla Shopify stores ever