The whole point of a campaign is to become profitable.
You’re investing your money into a machine (your campaign). Hopefully, that machine spits out enough money for you to earn a profit.
It sounds simple enough, but most of the time these campaigns don’t start making money immediately.
You should know by now that the #1 most important part of the campaign is the offer.
Remember, the offer is the product or service that you’re promoting as an affiliate.
If your offer sucks, then no amount of copywriting, angles, or ninja Facebook techniques can save your campaign.
Here’s an analogy to help you understand how important the offer is to the whole process.
Imagine that you’re a brand marketing agency.
You’ve got an amazing product, you’ve got a slick looking Shopify store, but there’s just one problem: nobody’s buying your cool stuff.
Nike’s making a fortune marking up cheap stuff from China – you deserve to do the same!
A low ecommerce conversion rate means low sales numbers.
You’re barely breaking even on the front end, and on top of that, you gotta pay for the apps, virtual assistants, and more.
You’ve just spent the last 5 hours reading CharlesNgo.com for some affiliate marketing tips.
You launch a campaign at 1AM then get some sleep.
You wake up at 7am and refresh your stats straight away.
$65 spent and no conversions?
I gave a tip to a friend of mine that ended up boosting his campaigns by a few hundred profit per day and I want to share it with you.
I’ve always stressed that the most important aspect of any campaign is the offer. The best landing pages, ads, and angles in the world don’t matter if the offer doesn’t convert.
Most affiliates will do two things in order to optimize the offer.
“You don’t set out to build a wall. You don’t say ‘I’m going to build the biggest, baddest, greatest wall that’s ever been built.’ You don’t start there. You say, ‘I’m going to lay this brick as perfectly as a brick can be laid. You do that every single day. And soon you have a wall.” – Will Smith
I’ve always believed that profitable campaigns are built, not discovered.
Some guys will teach a strategy of basically throw shit against the wall until something sticks, but there are a few issues with this approach.
I am starting a new series on this blog called Back to Basics.
Are you a newbie or intermediate affiliate marketer? Then this is for you.
I know everyone wants to learn the flashy stuff – the tricks or secrets, but becoming a Super Affiliate is all about mastering the fundamentals.
That’s what this series is about. Getting back to the basics and building a solid base of knowledge for you to work off of.
Lets say I have a quarter, and I flip it five times.