Productivity: Achieving CEO Level Productivity as an Internet Marketer
I’ve always been a busy guy, but my schedule has evolved to insane levels this past year.
I need CEO-level productivity to keep my businesses going
Now I’m running two 7-figure companies and I’m traveling half the year.
Here’s my past two weeks.
Hanged out at Angkor Wat. It’s been a dream of mine ever since I saw it in my history books at 13.
Taught an AFFcelerator Workshop in Singapore
Hanged out in Kuala Lumpur with my Godson (Benjamin Yong’s baby)
By the way if you wanna get a peek into my daily life, make sure you follow my Facebook Page.
I have a seminar tomorrow in Singapore and I’m about to hop on a flight.
On Sunday I fly to America and immediately go to Tony Robbin’s Business Mastery for 5 days.
Then I’m moving to Miami, Florida.
I’m getting exhausted even just writing about this.
But I know some of you are just as busy. Some of you are working multiple jobs, or have multiple kids. And sometimes it feels like you’re running in a hamster wheel. You’re doing so much work but you don’t feel like you’re making progress.
I’m not writing this post to brag about how busy I am. I am writing it to let you know that I am 2x busier than ever, and have different challenges. It’s NOT as easy to get shit done when you’re always flying, and you have twice the number of employees to manage.
If you wanna learn more about my productivity thoughts, here’s my productivity archive
Focus on the Essentials
I remember when my to do lists were 10 items long. This was when I was in Atlanta, and could have the entire work focused. Now things are more chaotic. Instead the key is to ask yourself, “What’s the most important things?”
What’s the 1 or 3 things I should do today that will impact my goals the most? It’s a balance of what’s important and what’s most urgent.
It’s better to get one important task done, than to half-ass 6 different tasks.
Plan the Night Before
I can’t emphasize this enough. I spend 10 minutes each day planning the next day. I use Google Calendar and I plan EACH HOUR of the next day. Do I follow the Calendar exactly? Nope. Life’s too unpredictable in general. But I find that even following it 70% of what I set out makes me more productive.
I write down the non-negotiable times first. For instance I have to make a certain flight at a certain time. Next is a schedule my cave time.
By seeing my calendar each day, I know what I can realistically handle. I know how not to over stress myself.
The Important of Rituals for CEO Productivity
I have a huge seminar tomorrow. I need to work on the slides some more and practicing my speaking. It’s tempting for me to skip my daily rituals such as meditation and going to the gym.
But I meditated this morning and went to the gym anyways.
I think it’s easy to skip your rituals when you’re traveling or you’re “super” busy, but it’s a dangerous trap. Skipping today means I’m 5x more likely to skip tomorrow sessions as well. This causes a ripple effect where I might not meditate for a few weeks!
“When you’re thinking about skipping meditation, that’s when you need to do it the most”
Handling the Day to Day Chaos
You know you have all these tasks to do, but you have to deal with the everyday chaos (I’ve learned to call it the whirlwind).
You want to create a new website BUT
- The servers went down
- You have to answer emails
- A client is in town and wants to meet for lunch
- You got kicked off your top offer
You need to dedicate a few hours each day to what my friend Daniel calls “Cave Time”
Genius is created when you’re sitting by yourself, undistracted. No phones, no social media, and no one tapping you on the shoulder every 5 minutes.
Make sure that each day you set aside at least 3 hours as your Cave Time, and that’s where the progress is made.
No matter what happens each day, as long as I get my 3 hours of cave time I know it’s a productive day.
The Importance of Constraints
It’s Friday morning and I didn’t have a blog post written for this week. Instead I just set a timer for one hour. Whatever I can write within the hour is my blog post.
I’ve learned to love constraints. We’ve always had it before with deadlines in classes or your boss gave them to you. Once we start working for ourselves we kinda let go of constraints.
Constraints make sure you get things done. One of the most damaging mindsets to being productive is “perfectionism.”
This blog post is probably 80% as good as I’d like for it to be. It would take me 5 hours to get it “perfect.” Well I don’t have 5 hours today. I rather deliver this post, than don’t have a blog post at all this week.
Done is better than Perfect – Facebook Quote
Say No a Lot
I’ve given this tip before and it’s more important than ever.
For everyone that wants to do “business” with me, I say no probably 25 times for every yes I give.
I probably get 100+ emails or messages a day from people asking me for campaign help. I can’t help most of them.
It’s higher leverage for me to write a blog post that can be read by thousands a month, vs spending the time to help someone who might not even read or act on my advice.
You only have 24 hours in a day. You have to be self-fish to get things done. Remember that you don’t owe anything to anyone.
Mark Cuban said you can drown in opportunities.
This is the final ingredient that ties everything together.
I’ve had 5-figure profit days everyday the past two weeks. Am I going in an uploading ads or split-testing campaigns? No my media buyers do that. I put the time in to train them and now I’m reaping what I sowed.
Invoices, bills, tracking payments, etc. I don’t do anything of that. My managing director does.
The seminar workshop needs someone to come inspect, get the laptops ready, etc. I don’t do any of that. My Special Projects guy does.
Did Bill gates get rich because he’s answering customer support? Is Facebook successful because Mark Zuckerberg is writing code everyday? No.
CEO’s get paid to THINK. They get paid to STRATEGIZE.
If your company is not evolving, 99% of the time it’s because of whoever’s at the top. Don’t be your company’s bottleneck.
Evolving Your Productivity
The older I get, the more I realize that success in life is about utilizing your time as best as possible.
If you want to get more done, you have to evolve.