Landing pages are an important part of your affiliate marketing campaigns. If my campaign isn’t profitable, landing pages are one of the first things that I’m going to try to improve on.
Let me explain what direct linking is first.
Direct Linking Example
There is a gaming offer called Game of War.
You see the ad online on your Facebook newsfeed, you click on it, and you land on the advertiser’s page (the actual offer page).
Here’s what it looks like:
1. Grab your affiliate link from your affiliate network dashboard (I’m using my affiliate link for an offer called WarTune).
2. Put that affiliate link into your Voluum tracker.
3. Take your campaign URL from Voluum, and put it into your traffic sourceAffiliate network Tracker Traffic source This works because it’s a straightforward offer (game download)
So, What’s a Landing Page?
A landing page is a one-page website that you build.
The purpose of a landing page is to talk about the offer, and to convince the visitor to take action.
The page goes between the traffic source and the offer page.
Here’s an example of the flow:
I’ll walk you through it.
You design and place an ad on a traffic source and someone clicks on it.
They go on to a landing page that you’ve designed.
The user clicks on the button on your landing page and they get taken to the offer page.
If they take the appropriate action (download, install, pay etc) then you get paid.
The landing page is a mini-website you’ve designed to persuade them to take action.
The landing page has a button that leads to the advertiser’s offer (Call to action button).
(That’s the big red button on #2 image above.)
The button has a link that you insert. The link is from your tracking software (Voluum), which contains a link from the affiliate network.
That’s how they know how to pay you and give you credit.
Why Should You Use a Landing Page?
Because they work.
Using a landing page seems counter-intuitive right?
If someone clicks on an ad it means they’re interested in it…why would we put a landing page in their way and increase friction?
When I was a newbie I refused to use landing pages because I was uncomfortable with them.
- Where do I build a landing page?
- Wait a minute, I have to pay for hosting?
- I don’t know what a good landing page looks like.
Here’s my favorite analogy to explain why landing pages are important.
Imagine someone walks into a car dealership.
They’re interested, but it doesn’t mean they’re ready to buy. Most people are going to leave after a few minutes.
But what if that customer had a car salesman help them out?
He could explain:
- The fuel savings
- The benefits of the cars
- The different finance options.
- Give them the option of taking it home for the night.
Who wouldn’t buy a car from this guy?
The chances of them buying are much, much higher.
A good car salesman turns curiosity into sales.
A landing page is your salesman. Just because someone clicked on your ad doesn’t mean they want to sign up for the product.
You know how there are bad car salesman and how there are amazing ones?
The same goes for landing pages.
When to Direct Link and When to Use a Landing Page
I use landing pages in 90%+ of my campaigns.
There are two occasions when I prefer to direct link:
1. When I want to launch a campaign and test an offer faster.
2. If I’m doing a really simple offer like an app install, or email submit.
You should use landing pages in most of your campaigns. I know too many newbies who are scared to use landing pages, and direct link everything because it’s easier.
What Does a Landing Page Need?
The first thing you need is a checklist.
There are a ton of things on landing pages, and you don’t want to miss anything out.
I’ve written up a PDF checklist here that’ll be a huge help to you.DOWNLOAD HERE
A mistake I see with many newbies is that they overthink the landing page process.
Keep it simple. You’re not going to have the perfect landing page when you first launch.
You launch, collect data, run some tests, and slowly build a great landing page.
A good landing page traditionally has the following:
Headline – It catches people’s attention.
The Hero Shot – People are visual.
Body text – This is where you explain the benefits of your product and convince them to sign up for the offer.
Call to Action Button – Make it crystal clear what you want people to do next.
Social Proof – Whenever I eat at a restaurant, I have to make sure it has good reviews on Yelp. If other people ate there before and can vouch for it, then I feel going to this restaurant won’t be a mistake.
There are different ways you can add social proof to your landing page.
- As seen on TV
- Trust Seals
Here’s a diagram to make it easy to understand a landing page. I am showing the example of a typical landing page. Most of them are variations of this diagram.
How to Create Landing Pages
Now you’re wondering how do you create landing pages like this?
Don’t overcomplicate it – Landing pages are one-page websites. That’s it.
First off, I don’t recommend any landing page tools out there.
I know there are some tools out there like LeadPages / Clickfunnels, but they are not designed for affiliate marketing campaigns.
A big part of landing pages is speed. Do not use WordPress to create landing pages – it’s not built for that.
What happens if someone clicks a link and it takes over 5 seconds to load? They’re going to hit the “back button.”
A lot of these tools add too much extra code and bloat that’ll slow down your pages.
Here are a few suggestions:
#1 You Can Design it Yourself
A. Draw it out on a piece of paper.
B. Get a designer to draw it out into a .psd file
C. Hire a programmer to turn that image, into a website (.PSD to HTML service) You can find designers and programmers over at UpWork.
#2 Take existing affiliate landing pages, and modify them.
You can re-use affiliate landing pages for multiple verticals. Think of them as “templates”. I’d be careful with stealing pages from other affiliates. Some of them may have malicious code that steals traffic from you.
Testing Landing Pages
Having a great landing page is a major key to success.
And the key to a great landing page is to continuously split-test your pages.
Take your landing page and set it as the “control.” Then test it against the same landing page where you change one element.
Example. Two pages look the same, but they have different headlines. You see which headline performs better.
Now test the images. And so on.
You can either link directly to an offer, or use a landing page
You create landing pages to help increase the conversion rate. Think of it like a car salesman that helps get you sales.
The main components of a landing page include the headline, image, landing page copy, call to action button, and testimonials.
Now that you have an offer, create landing pages for it.
You can either learn how to code yourself, or find a freelancer to help you out.
Download and go through my landing page checklist PDF. I give away a few tips I didn’t have room to include here.