Copywriting: Steal 4 of My Profitable Headline Formulas
My understanding of copywriting was basic, and I was pretty much copying my competitors’ writing.
This didn’t work out well because I have created duplicate headlines, which were competing against the existing headlines (sorry, guys).
I was at Barnes & Noble one day browsing through the magazine section. I figured I would look at magazines for inspiration since they use professional copywriters.
I had a big “A-ha” moment when I realized most of the headlines were similar to each other. Although the magazines covered vastly different topics, ranging from cars to women’s issues and fashion, I noticed I could break their headlines down into formulas and create headline templates.
I asked myself, “Could I apply some of these formulas to affiliate marketing?”
I had to adapt the headlines to match my goals and to accommodate a limited number of characters, but finally I was able to get higher click-through rates on my ads. Better ads meant lower click costs and more profitable campaigns.
Here’s a look inside of several proven formulas I’ve used and the psychology behind them.
The Headline Formulas
1. A Big Promise without the Pain
Everyone wants the benefits without paying for them. In other words, we all want gain without pain.
What’s the pain of losing weight? People HATE going to the gym or dieting. Everyone knows what the solution is, but implementing it is a different story.
Promise your readers they can achieve their goals and tell them it doesn’t involve their biggest pain or fear.
The Formula: How to