1 Pick the Traffic Source
The first step is figuring out what traffic sources you’ll use and what offers you’ll promote.
My personal style is to focus on mastering a single traffic source type and then figuring out which offers work well there.
For example, you’ve decided to be a mobile specialist. After deciding to go into mobile, you look for what’s performing well in mobile now.
There are hundreds and hundreds of places to buy traffic from.
Here’s a list of mobile traffic sources if you decide to take that path:
I know half of you will over-analyze this information and try to figure out which one’s the “best.”
There is no best because they all have their pros and cons. Just do your research, and make a decision.
Don’t be that fat guy who spends months trying to decide on the best workout plan while not moving off his couch that entire time.
“Taking action and failing will get you ten times farther than sitting around worrying about making the wrong decision.”
When it comes to picking a traffic source, I prefer going for sources that are proven to convert.
It’s because that eliminates a variable.
If you can’t make a popular traffic source work, then it’s because of you.
Because other guys have proven it works.
However, if you decide to take a chance on an unknown source, you won’t be sure whether the traffic source sucks or your campaign does.
2 Choosing Offers
Choosing an offer for me is based on:
- Testing multiple offers
- Competitive research
- Listening to my intuition
- Seeing what the latest buzz is at conferences
- Talking to affiliate managers and my masterminds
Suppose you chose to run iPhone 7 giveaways on mobile traffic in France. There are multiple offers from different advertisers out there.
Pick 2 to 3 offers to test against each other initially. You should always test multiple offers when you’re launching a campaign.
Some offers won’t convert well even though they appear similar. You won’t know if it’s the offer, or the vertical unless you try multiple similar offersWhat to do now:
1 Get the offer link(s) from the affiliate network
2 Visit the offer page to see how it looks, and what the details are.
3 Set the offer up in Voluum
3 Researching the Campaign
Newbie affiliates will just launch a campaign and hope for the best, but the top affiliates will have an advantage before they even launch.
Have you decided on your traffic source and offer yet?
Are other guys running this campaign? Don’t limit yourself to just researching other affiliate marketers. If you’re running diet, look at what Jenny Craig and Weight Watchers are doing. Running dating? What’s Match.com doing?
Spy tools will give you a huge ROI. You can do in 30 seconds what would take a whole day of manual spying.Talking to affiliate managers
Stop treating your affiliate manager like the dude that just bumps payouts. They can be extremely knowledgeable because they have a bird’s-eye view of the industry and other affiliates.
I’ve definitely encountered a lot of bad affiliate managers when I started out, but I think they’ve been weeded out over the years.Researching the offer
Go through the funnel to see how the ads monetize. Research the audience. Learn more about the niche.
Where to run the offers?
If an offer is exclusive to one network, there’s not much to do beyond this. What if it’s on a few different networks?
4 The Creative Stage
What ads and landing pages are you planning to use? A lazy affiliate will skip this step entirely and just opt to use the creatives and landing pages from their competition.
If you’re going this route, you’re always going to be five steps behind.
Here’s your next 3 steps:
- Brainstorm angles, headlines, and ad text for your offer
- Find pictures to use in ads
- Design/create the landing pages
How exactly does one come up with winning creatives?
It’s hard to explain, but I’ll try.
One thing I like to do is collect amazing ads that I see around the Internet.
I’m so “blind” to ads that if there’s a creative that I notice, it must be good. I have a folder with over a thousand images that I use for inspiration.
A lot of copywriters and marketers will do this – it’s called a “swipe file”.
Once, I was inspired by this insurance ad that had a neat Photoshop trick that I’ve applied to one of my niches. Inspiration can be found anywhere.
The only way to get really good with ads is through practice and experience—a lot of practice and experience. Soon, you’ll develop this sixth sense that will let you know if an ad is good before you even launch.
1. Brainstorm Ads / Angles
2. Design a set of ads from your angles
3. Grab the tracking links from Voluum
Your Landing Pages
5 Setting Up the Backend
An important tip is to segment the traffic.
Here’s what I mean.
Do NOT create a campaign that has both mobile and desktop traffic. You need to segment and track them.
There are two ways to go about it.
1. Segment Before
For example whenever I launch a Facebook campaign, I’ve already broken everything down by age groups.
I launch and can see within a few days that 18-24 year olds are not converting. I pause that segment of traffic and become more profitable.
2. Segment After.
6 Launching the Campaign
7 Double Check Campaign
You should double check your campaign before you launch it…
But the first few times you launch a campaign, you won’t really know what you’re doing.
The only way to really know if it’s working correctly is to send some live traffic to it.
Is Everything Tracking Properly?
Clicks should be tracked through the whole process:Traffic Source Tracker Landing Page Affiliate Network
You want to make sure your links are working.
1. Check your traffic source to see if they’re sending clicks
2. Check your Voluum (tracking) account to make sure clicks are coming in
3. Check your affiliate network to make sure clicks are coming in
If you’re not sure if conversions are tracking, you can ask your affiliate manager to fire a “test conversion”.
This will help you make sure your tracker is recognizing conversions when they come in.
Tip: Whenever we first start affiliate marketing campaigns, we always set a low budget. What happens if you set a $500 budget, go to sleep, and wake to see that there were zero conversions?
We like to set a smaller budget of say $30 on a $5 CPA campaign to see if everything’s tracking properly. It’ll save you a ton of headaches.
1. Launch Your Campaign
2. Make Sure Everything Tracks Properly