Affiliate Marketing Angles

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How does BMW market their cars?

Their entire marketing is centered on how Bimmers are designed for a great driving experience. It doesn’t focus on the luxury, safety, or value; it markets itself as “The Ultimate Driving Machine.”

We call this the angle. It’s how companies approach marketing on a creative level.

BMW’s Angle is a great DRIVING experience.

Mercedes’ Angle is luxury.

Volvo’s Angle is safety.

Honda’s Angle is reliability.

By focusing on different marketing angles, all the cars are not in direct competition with each other. They appeal to different markets.

How You Can Use Angles in Affiliate Marketing

marketing angles

Marketing angles are one of the most important aspects of a campaign, but most guys don’t understand or know how to implement them properly.

When affiliates think about ads, they think about:

  • Image
  • Headline
  • Ad description
  • Call to action

Angles are how you approach a campaign on a higher level.

A newbie affiliate might skip the angle process and just gather 20+ images and hope that one of them sticks. But if you test angles first, it gives you greater insight into why that image works, and gives you a way to replicate the success.

It’s easy to get caught up with clicks, optimization, etc. But remember at the end of the day, this is affiliate marketing.

Remember that the core of each campaign is marketing.

An Example

dating angles

Let’s explore the female dating niche.

Promoting to guys is simple.

Men are visual creatures, so it’s a cat and mouse game of sneaking in images showing skin.

Women on the other hand are much more emotional so the angle plays a bigger part.

Here’s an example of how we use angles as affiliates…

What kind of men would women find attractive?

Results of a quick brainstorm:

  • Men with beards
  • Men with tattoos
  • Men with glasses
  • Shirtless men with abs
  • Men next to fancy cars
online business angles

All of these seem reasonable, but which one’s the best?

Remember the higher the click-through rate on our images, the less we pay.

Launching a campaign with 1 image of each wouldn’t work because there’s not enough statistical significance.

Maybe the men next to fancy cars is the best angle, but you chose a horrible image to represent the angle.

One way to test angles is to test them all represented by 5 different images. If you test 25 ads, then you can take the average CTR of each angle.

Here’s some hypothetical data:

Men with fancy cars: Average CTR = 1.2%

Men with beards: Average CTR = 0.8%

Men with tattoos: Average CTR = .64%

Men with glasses: Average CTR = 1.0%

Shirtless men with abs: Average CTR = 0.9%

We can conclude that guys with fancy cars are the best angle because they have the highest click-through rate.

One exception I would make is if there was an outlier image in another group.

If there was an image in the shirtless men category that did a crazy CTR such as 1.5%, I would keep the angle in rotation as well.

Remember there are no rules in affiliate marketing, these are just hints for you to discover your own methods.

What do we do now that we have a winning angle?

Expanding the Angle

internet business angles So women like men with money YOU HEARD IT HERE FIRST!

How can we make money with this revelation?

  • Let the angle affect the landing page. Test out a picture of a woman next to a fancy car on the landing page. Test out the headlines and make it reflect the angle.
  • Test a more targeted offer. Instead of eHarmony, maybe an offer that’s more oriented towards meeting wealthy men?
  • Hammer the ads. Now that we know women like pictures of men next to fancy cars, test out 20 more images.
  • Test out more angles. We only tested out 5 angles, there are much more. Think of it like a tournament. The current winner is “men next to fancy cars”, but is that angle better than “men with puppies”? Test and see!

One key point I want to bring up is the concept of synergy. The components of your campaign become more powerful if they match and strengthen each other.

The components of your campaign should come together like Voltron, not Frankenstein.

Expanding How Do You Come Up With Angles?

I don’t have a process for coming up with angles because I can just sit down and churn them out.

But that doesn’t really help you now does it?

Here are a few tips to help you brainstorm unique angles.

Put Yourself in Their Position

Use your imagination and pretend you’re a 40 year old woman. What kind of men would they desire? It’s cool, no one thinks you’re fruity.

I guess for female dating it’s not as easy. But If I were to come up with marketing angles for the battery app niche it would be super easy since my phone dies all the time.

I just saw this image that shows if you’re on certain carriers your battery life goes down. Things like this are all potential angles.

Go Where They Are

Research and try to understand the mindset of your target audience.

Years ago I was in the “exercise / weight loss niche.” My office use to be across from Lenox Mall in Atlanta so I had my employee go to the mall and offer overweight ladies $20 for a 30 minute interview. I would get countless $$$ angles because I got ideas straight from the source.

Go to forums where they hang out at. Listen to the audience and understand what they want.

Look at Bigger Companies for Inspiration

Maybe women like men who can cook?

For the female dating example, most of the niches were from other companies. There are offers focused on meeting wealthy men, men in uniform, muscular men, etc. These big companies have done the research for you and you can piggyback off of it.

The Life Force 8

Is there a way you can align your angle with any of the Life Force 8?

Why would men with fancy cars be the best angle?

Because it aligns with #1, #3,#4,#5,#6,#7,#8

More Angles Ideas

I don’t want to leave you today with just one angle. Let’s brainstorm some more. I gave myself a fun challenge by making the angles relevant to current events.

  • Credit reports – Companies are getting hacked every day and it goes all over the news. Use fear as an angle for your offer.
  • Weight loss – Summer’s coming up. Tell people they can get a sexy body for summer with your system.
  • Holidays – Holidays and seasons make great angles. The few weeks before Valentine’s Day are great for the dating niche. New Year is great for self improvement and weight loss/muscle.
  • App Development Training Course – Teaching people how to make apps? Maybe you could entice them with how to create the next Flappy Birds with dreams of making $50k a day.

Become More Systematic

Hopefully the article helped you understand what angles are and the importance of them. I have had campaigns of mine go from breaking even to literally 300%+ ROI due to the angle changing.

If you noticed in my example, I have a system for the way I run campaigns. I don’t just run a few tests and cross my fingers that it’s profitable.

If I’m not making money in a campaign, I can pinpoint the exact step where I’m messing up. From there I know what I have to do to improve. It works the other way around as well. I need to know WHY a ccomampaign is successful so I can replicate it to future campaigns.

The best part is I can pass the system onto an employee, or I can teach it to anyone I want.

There are no “feelings” involved.

With a system I don’t let emotions cloud my judgement.

If you know how to come up with unique angles, you can make a lot of money.

Think about how many blenders have been sold on infomercials over the years.

The end result is the same (blended food), but the angle is different (vegetarian, desserts, soups, multi uses, celebrity chef endorsements, hand held, smoothie maker etc).

A new angle can be worth millions.

This is something I go into deep at AFFcelerator live workshops because it’s so important.

Further reading:

How to create crazy new angles

Marketing angles for affiliates 101


Brainstorm 5 different angles for your offer. Later on you can research your competitor’s marketing angles, but right now come up with your own ideas.