Mindsets to Affiliate Marketing Success

You can’t be successful in this industry if you have a weak mindset.

I’ve seen so many guys who could’ve been successful in this space.

  • They had the technical skills
  • They had the money to invest
  • They had the connections and mentors
  • They had the work ethic

…What was the missing ingredient?

They had weak mindsets. They were baby soft man!

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I’ve seen so many examples of this in sports where the superior team or player should’ve won the championship, but they couldn’t handle the pressure. They weren’t clutch.

They didn’t have that mamba mentality.

This also applies to affiliate marketing success.

All the campaign strategies and tactics in the world don’t matter if you get quit because you lost a little bit of money.

I know you’re excited and motivated now, but are you still going to be motivated 6 months from now?

Or how about if you’ve lost some money trying to figure this out?

I had no natural talents when I started at 23. I would argue that the odds were stacked against me when I first started.

  • Even though I went to Georgia Tech, I didn’t exactly graduated with Honors
  • I graduated with around $20,000 worth of debt. I barely had any money to run campaigns.
  • I knew absolutely no one in the industry. I had no mentors, and I couldn’t afford courses. All I had were forums.
  • I didn’t know how to program. I still don’t!

Despite all my weaknesses, I did have one strength.

  • It was my killer mindset.
  • My grit.
  • My never give up attitude.

The good news is mindset can be taught, and I’ll show you the most important ones.

MINDSET #1 If You Want to Succeed Faster, Fail Twice as Fast.

Brazilian Jiu Jitsu is one of my hobbies.

My coaches are more than willing to teach me everything they know. I can pay for lessons. I can buy books and videos to learn from different champions.

The blueprint for success is to just keep coming to class and training more.

If you want to get great at chess, there is an unlimited number of resources to learn from.

With affiliate marketing, no one’s going to tell you everything.

I’ll give you the fundamentals, but you’re going to have to figure out the rest.

This kills a lot of people because they’re use to learning from textbooks. They don’t understand that this is discovery learning.

This is not an industry where you can learn purely from studying. You learn from conducting your own experiments as if you’re a scientist.

Being able to make money with a campaign is a skill. And like all skills, it takes practice.

affiliate marketing success

Launch a campaign; learn from it; and repeat.

“Your first 10,000 photographs are your worst,” said Henri Cartier-Bresson.

That’s how it works with finding success in affiliate marketing. Your first campaigns will suck and lose money. But everyone who has been successful in this industry has gone through that point.

So the mindset that helped me the most is to fail twice as fast.

Failure is something that should be embraced, not avoided.

Falling means you took action, and you tested a hypothesis. It doesn’t work, now find another path.

MINDSET #2 It Only Takes One Campaign

No one’s counting the number of times you failed.

I started in 2008. I spent 6 months, lost $5,000, failed at 15 campaigns before I finally found my winner.

That first winning campaign is the catalyst and tipping point for your success.

Where would I be today if I quit at campaign #14? I’d be sitting in a cubicle right now hating my life.

When you feel like giving up, just know that you’re one campaign away from achieving everything you want.

MINDSET #3 Get Over Your Fear of Losing Money

Losing money sucks. There’s no sugarcoating it.

In affiliate marketing, you can lose hundreds or even thousands of dollars before you hit your first profitable campaign.

You have to invest in servers, tracking software, and money to pay for traffic.

And I understand the pain and fear of losing money. It’s natural.

There’s a psychological principle called loss aversion. It hurts more to lose $100 than it feels pleasurable to gain $100. We’re programmed to avoid risk.

affiliate marketing success

How do we conquer this belief?

If I lose $200, then I’m not thinking about the opportunity costs. I’m not thinking I could’ve used the money for excellent restaurants or money for toys.

The $200 is an investment in my future. I don’t get emotional. That $200 is for me to buy data. I’m a scientist performing marketing experiments.

I’ve already considered that $200 gone before I even put it into campaigns.

You know what I find weird?

It’s acceptable to get into massive debt to pay for school. I know people who owe over $100,000 and they haven’t even been able to get a job.

Society accepts that risk vs. reward ratio. But lose a few hundred dollars testing affiliate marketing campaigns? Everyone loses their mind!

Don’t think of it as losing money. You’re investing in your business.

Read More: Conquer Your Fear of Losing Money

MINDSET #4 Be patient

I was losing hundreds of dollars with each campaign. And it felt like all the split-tests I worked on didn’t matter.

Then I read about the Chinese Bamboo story.

The first few years of growing a bamboo tree, nothing happens. You water and water, but you don’t see much results.

Then after a few years, it can grow up to 80 feet in a single year.

You couldn’t see the results, but you were making progress. For the tree to grow, it needs to spend time developing its roots.

That’s what happened with my campaigns.

One campaign I wasn’t profitable, but I learned how to do my first offer tests.

I wasn’t profitable in another campaign, but I launched my first international campaign.

I lost $200 in another campaign, but I discovered that landing pages did work.

It wasn’t until my 14th campaign that everything exploded. That campaign put all the pieces to the puzzle together.

Each action you take plants the seed of success. You just don’t know where the fruits will grow.

MINDSET #5 Burn the ships

Hernán Cortés landed in Mexico in the early 1500’s.

He was on a mission from Spain to find gold. All he had was 600 men. The task? Conquer the Aztec empire.

In the middle of the night, he sent one of his men to burn their OWN ships. You can imagine how the rest of the 600 men felt. They wanted his head on a spike.

But he said now there is no plan B. They couldn’t go back to Spain at this point.

It was death or discovery.

I’ve seen too many people “try” affiliate marketing. You know how many people see my “lifestyle” on Facebook and ask me for help?

95% of them won’t even launch their first campaigns.

Me? I was willing to die for this. As far as I knew, I had no plan B.

I didn’t care about anything else except success in affiliate marketing.

If you’re half-assing this, how can you compete against someone who goes 100%?

Literally all my money, energy, and time went into affiliate marketing. Yea I had to make some sacrifices, but it’s easy to say that it was worth it.

Key Takeaways

affiliate marketing wins

It doesn’t matter how many times you fail. It only takes one campaign to change your life.

Burn the ships. You have to go all in if you want to succeed.

Don’t get emotional when campaigns fail. You’re a scientist collecting data.

Next Actions

1. Write down your top 3 excuses on why you don’t think you’ll be successful in affiliate marketing. Now argue against yourself on why your excuse is not true.


I can’t be successful because I’m not a technical person. Well… I can always outsource anything I don’t know.

I don’t have enough money to get started in affiliate marketing. Well… I can sell some stuff I don’t need.

2. Book Recommendations

a.Think and Grow Rich by Napleon Hill

b.The Magic of Thinking Big by David J. Schwartz

c.The 10x Rule by Grant Cardone

d.Gorilla Mindset by Mike Cernovich