Interviews: Charles Interviews Mobile Super Affiliate Rio Lim
I went to Bangkok last week to hang out for a few days. While there, I met up with my good friend Rio Lim for a networking session and thought I’d shoot a quick video with him.
You guys are gonna love him. I’ve known Rio for a little over a year and this guy has an amazing story. Think it’s too late to be a super affiliate? Your loss. Check out his video below!
In the video we talk about mobile traffic sources, but not specific ones.
If you’re going to be running mobile campaigns, you need to know where to buy your traffic.
Click below to download my list of mobile traffic sources.
On a side note I’m stepping up my video game big time. Shooting with a new Camera (Lumix LX100, and my team has helped with show notes / transcription). Sound quality will be better once I’m back in America and can use my Lavalier mic.
Rio Lim was a professional poker player from Singapore. On a lonely flight, he started talking to Tim Tetra, a super affiliate and was introduced to the world of affiliate marketing.
Rio began his journey into mobile marketing in March 2014 with no prior knowledge of the industry and just slightly over a year later, he’s doing $xx,xxx daily in revenue. Today, he has a team of 4 employees to continue to manage and grow his campaigns, systems, and brand.
You can find Rio on his Facebook page HERE
Topics Covered in this Interview Include
- Rio’s personal story and journey from newbie to super affiliate
- The major resources that helped Rio become successful
- The big breaking point in Rio’s affiliate marketing journey
- Advice for beginner affiliate marketers
- Keys to success in affiliate marketing
- 3 key tips for mobile marketing
:42 – How Rio began his affiliate marketing journey
5:50 – Why Charles noticed Rio
9:02 – How Rio began networking and building relationships in the industry
9:48 – The breaking point in Rio’s affiliate marketing career
10:28 – Rio’s key to success
12:16 – The biggest mistake that most newbies make in affiliate marketing
13:32 – Rio’s quick tip that allowed him to focus and find success so quickly
13:52 – What’s going on with Rio today
14:55 – Rio’s next step in his business
16:20 – 3 Tips for mobile marketing
16:30 – Top verticals to enter when beginning mobile marketing
18:18 – Simple optimization tips
Charles: Hey, everyone. Charles Ngo. I just landed in Bangkok today, and I’m actually about to do a mobile mastermind session with one of my good friends, Rio Lim. I thought to myself, “While I have him here, why not shoot a video for you guys?”
Rio has a very interesting story. How I got to know him is, a year ago, he didn’t even know what affiliate marketing was, and now this guy is doing five figures a day in mobile marketing. He has such an interesting story.
Basically, Rio, first question I want to ask you is, how did you hear about affiliate marketing?
Rio: It’s a very crazy story. What happened was, before I came into affiliate marketing, I was playing poker. I was on this plane from Chiang Mai to Bangkok and I met this super affiliate by the name of Tim Tetra.
Charles: First thing is, are you Thai?
Rio: No, I’m from Singapore.
Charles: Okay, so from Singapore, how did you end up in Thailand? Was it because of poker?
Rio: I was playing poker so I was traveling a bit. I landed in Chiang Mai. I love to play, so I ended up staying there for two years.
Charles: Okay, and with your playing poker, were you good? Were you professional? Were you earning a living playing poker?
Rio: I was. I was making $10K a month or so on average.
Charles: Was it very up and down?
Rio: It was swinging. In some months you will make four, in some months you’ll make 15.
Charles: Wow. Sounds like affiliate marketing a little bit. So you already had kind of a little bit of mindset that adapted to the ups and downs. You mentioned you met a super affiliate.
Rio: I met Tim Tetra. He was on his way to STM Bangkok, and he said he was a speaker there. I was like, “Wow, this is pretty awesome.” He invited me to check it out, so I went there.
Charles: Where was this, like at a club or an airplane ride? Where did you meet him?
Rio: I met him on the plane. I was flying alone. I was alone. I was bored, and he was with his girlfriend. I decided to start a conversation with him because I was so bored. I thought, “Hey, why not talk to somebody?”
Charles: Wow, that conversation changed your life. Did you go to STM Bangkok?
Rio: I did because I was really fascinated by what he told me about affiliate marketing. It wasn’t about the money because I really didn’t know how much he was making back then. It was the idea that you can be working online, building a real business, and still be traveling a lot.
Charles: That’s why it carries a lot. You say you’re making five figures a month in poker. In poker, you do have freedom. You can work anywhere you want. What was it that was attractive about affiliate marketing?
Rio: The thing with poker is, it’s always a job. It’s very hard for you to scale. If you stop working, you don’t make money. In affiliate marketing, it’s very easy for you to create a business and then pivot because the skills you have is very transferable.
Charles: Yeah, absolutely. I was in the same situation as Rio where, seven years ago, I played a bit of poker, but I wasn’t as good as Rio, but poker was an option for me because this was before Black Friday. This was during the Chris Moneymaker period. The reason I didn’t pursue poker is, what happens if you’re in a hospital? What happens if you’re in a car crash? The money stops. At least with affiliate marketing, if you do it right, you have a team. You have employees. You can still make money. For me, I’m making a lot of money. I’m traveling all the time. My employees, my systems, they make a lot of money for me. Affiliate marketing can turn into a business.
So you went to STM Bangkok. What was your impression?
Rio: I was blown away by it because there are 200, 300 people. They were all flying in from all over the world, taking three or four days off whatever time schedule they have just to party and obviously, if you listen to really great speakers for one night, and then they had two other days of partying.
Charles: So after STM in Bangkok, and keep in mind, guys, right now it’s May 2015. STM Bangkok was March 2014. This was 14 months ago. Fourteen months ago, this guy didn’t even know what affiliate marketing was. For those of you that are like, “Oh, it’s 2014. It’s too late to make money. The