Facebook: 4 Simple, Powerful Ways To Scale Your Facebook Ads
What’s the difference between small-time affiliate making chump change…
…and the super affiliates making thousands of dollars per day?
Between the Jesse Pinkman’s and the Walter White’s?
It’s ALL. ABOUT. SCALE.
Are you really going to put in all this work just to make $50 a day?
Super affiliates know how to take a winning set of Facebook ads and then massively scale them.
They know how to go from spending $50/day to $500/day and see their profits blow up accordingly.
The best part? Making 10x more doesn’t mean you need to work 10x harder. You just gotta push the right buttons to get massive results.
But here’s the deal…
If you don’t know how to do it right, scaling your ad spend can be DISASTROUS. Like, time to move back home with the parents because you’re broke and you owe some dude named “Tito” $4,000, disastrous.
So how do you properly scale your ads and your profits?
Here are four, simple yet powerful ways to do it.
Hold On One Second…
With great power comes great responsibility.
Scaling is powerful, but it can backfire on you.
Before I pull back the curtain on the secrets of scaling, I’m assuming that you have an ad or set of ads that are actually converting. Ads that are generating clicks and leads and sales.
Ads that are actually making you real money.
If you’re trying to scale ads that are barely profitable, then you’re just creating more headaches for yourself.
Everything happens in stages.
I recommend optimizing your campaign until it’s at least 30% profitable. That’s enough of a profit margin to absorb the ups and downs.
- Optimize your campaign to at least 30% profit margins.
If you don’t have a winning ad set, stop reading this and go back to the drawing board. You need to A/B test more ads until you get a winner.
Okay, now let’s talk about scaling.
Scaling Method #1: Increase The Budget Of Your Winning Ads
This is the simplest, most straightforward way to scale your ads. You increase the budget of the ads that are already performing well.
…you can’t just 10x your budget and assume that it will work. In fact, if you do it too quickly, it can cost you a ton of money.
It’s like throwing gasoline on a fire and having it blow up in your face
Some things you need to know.
- The Facebook algorithm optimizes your ad over time, ensuring the best results. This is why you often see an ad start to perform better as time goes on.
- If you increase your budget too fast, it can destabilize things and throw off the algorithm, which can cause your ROI to MASSIVELY drop. When your ROI drops, you lose money. Fast.
Generally speaking, you shouldn’t increase your budget by more than 20% per day.
Once you increase your budget, pay close attention to the ad performance. Depending on the size of your targeted audience, your ROI might not increase at the same rate as your ad spend.
If you keep blindly throwing money at it, you may reach a saturation point where you’re spending more than you’re getting.
Which puts you back at losing money and living at home.
Bottom line: Increase your budget on winning ads…very carefully and methodically.
Method #2: Take A Deep Dive Into Facebook Audience Insights
You know how Facebook has been in the news lately because of how much info they collect on people? They basically know everything about you.
Seriously….it’s kind of creepy.
But here’s the good news: you get to use that information they collect.
They collect that information specifically for people like you who want to spend money on ads.
When you created your winning ad(s), you created an audience for those ads. Facebook Audience Insights allows you to get wayyyyy more information about that audience.
Here’s how it works. When you first created your ad, you should have saved your audience. If you didn’t, you’ll have to manually input into Audience Insights, which doesn’t take too long.
Either way, open up your original audience.
Suddenly you have dozens of new insights to work with. You know their gender, lifestyle activities, pages they like, products they purchase, income information, relationship status, and countless other things.
Facebook has gathered all this information and is serving it up to you on a silver platter. They’re BEGGING you to make money from it.
All of these data points can be used to create new, highly targeted audiences. For example, you may have originally targeted your audience because you knew they cared about eating clean.
Audience Insights may reveal that they also care a lot about environmental issues, which gives you yet another way to target them in ads.
All this info is pure gold and you should be using it. Don’t randomly guess about your audience when Facebook has done it for you.
Bottom line: Create new audiences from the Audience Insights, then A/B test these audiences to find winning ads for them.
Method #3: Create Lookalike Audiences
Lookalike audiences are amazingly powerful. If you can master this beast then you’re on your way to serious profits.
Basically, it works like this:
- You create a Facebook Pixel, which is a small bit of code that you put onto your website.
- You set up the pixel to track specific events, like conversions, sales, or opt-ins. Every time one of these events happens, Facebook places a small piece of code in the browser of the person who took action. Basically, it’s a cookie.
- Using the data collected by that pixel, you can then have Facebook create a lookalike audience. They will extrapolate from your pixel and create a much bigger audience that closely matches the people who took action.
Why is this so amazing?
Because instead of blindly targeting people you think might be interested, you’re targeting an audience who very closely matches people WHO ALREADY TOOK ACTION.
Facebook is doing the market research for you. They’re figuring out who would be interested in what you’re selling…
…and they’re bringing them to your doorstep.
Remember, Facebook has gigs of data on everyone. They know your audience far better than you do. They know what they like and hate. They know that they’re into hip-hop and think veganism is weird. They know that a lot of them live on the West Coast.
You don’t know any of this stuff, and Facebook won’t tell you.
But they will build an audience for you using their data.
Remember that winning ad we talked about? If you have a pixel set up with that ad, you can then create a much bigger audience that targets ONLY people who took action on your ad.
That kind of hyper-specific targeting allows you to find the right audience and then scale your ads to that audience.
To quote Michael Scott, it’s a win-win-win.
BTW – don’t freak out if you don’t know how to install the pixel on your site. Just follow these instructions.
Bottom line: Create your Facebook pixel, then use it to scale winning ads to much larger audiences.
Method #4: Expand To Different Locations
Sometimes expanding your ad audience to other countries and locations is the easiest way to profitably scale your campaign.
Look at what countries your offer takes. If you’re currently promoting in the United States, it doesn’t take much work to expand into Canada, the UK, and Australia.
Just be sure to follow the guidelines above as you scale. Use Audience Insights to find out what matters to the people in these countries and scale slowly so you give Facebook time to optimize your ad.
If you want to go international, you can use OneHourTranslation to put your ad in the native language.
But a word of warning: there’s no guarantee that an offer that CRUSHED it one country will do well in another.
It could be a total bomb.
- Your angle just might not work in another country due to cultural differences
- There may be different traffic costs because of supply and demand
- The backend processing of the offer itself might affect things
- The payout may be totally different (a lead from Venezuela probably won’t pay as much as a lead from Norway)
Bottom line: Scale to other countries…but be smart about it. Pay attention to your ROI to make sure you’re not bleeding money.
Scale Your Way To Greatness
You’re not going to be able to make it to the super affiliate level if you don’t learn how to scale your campaigns. You’ll either end up staying on the low end of what you’re earning…
…or trying to scale and completely draining your bank account.
Both of those are terrible options.
If you’re gonna build an empire, you need to get a solid foundation underneath. You need to know how to scale with your eyes closed.
Featured Image by Volodymyr Bur