Outsourcing and Teams: The ADVENGERS pt 1: Setting Up Your Marketing Super Team
“I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.” – John D. Rockefellar
Internet marketing’s a war.
One of the downsides of the industry is the low barriers to entry. Your offers, websites, ads, & traffic sources are transparent. So how can we have a competitive edge?
You need to outwork the competition, and one of the best ways of doing that is by forming a strong team. Instead of your 40 hours a week vs. his 40 hours a week, now it’s your team’s 160 hours a week vs. his 40 hours a week. Having a team means you can: build campaigns faster, test new offers faster, optimize more variables, manage more campaigns, more minds to contribute ideas, etc.
My business was booming a few years ago and I needed serious help. I was working 16 hours a day, but I felt like a hamster running in a wheel. I spent all my energy on maintaining my campaigns and I couldn’t scale or launch new campaigns.
5 years ago we were all lone wolves working over our computers. Now you might be competing against a small company with full-time designers and media buyers on staff. Don’t bring a knife to a gun fight.
I’ve ran campaigns as a single individual, I had an office in downtown Atlanta with 4 full-time employees, and for the past two years I’ve been traveling Asia while managing a team of workers from 4 different countries. Each comes with its own advantages.
Some of my thoughts before we get started.
You’re the Bottleneck
We only have 24 hours in a day, and a finite amount of energy.
No matter how hard you work, you can’t outwork a strong team. I’m not interested in working 16 hours a day to keep up with everyone. I want to travel, pursue my hobbies, spend time with my family, and live life. Enjoying life keeps me motivated.
Here’s how I think of it.
I use my (time + knowledge+energy) to make money.
I use that money to leverage OTHER people’s (time+knowledge+energy) to make more money.
“Superman Complex as an unhealthy sense of responsibility, or the belief that everyone else lacks the capacity to successfully perform one or more tasks. Such a person may feel a constant need to “save” others.” – Wikipedia
I didn’t even know there was a name for this. One of my problems early on was, “If you want something done, you’ll have to do it yourself.” I didn’t trust anyone with parts of my campaigns because I was worried about them messing things up. Well, there’s only so much one guy can do. Yea my employees mess up time to time, but so do I. Growth is about making mistakes, and fixing them.
Achieving Expert Status
Specialization’s not for the insects. There’s 6 billion people in the world and you’re not going to stand out if you’re a jack of all trades – the world rewards people at the top of their fields.
I can design & code my own landing pages, but my work isn’t going to be nearly as great as the guy doing it every single day.
They say it takes 10,000 hours to achieve expert status. I want to spent most of my day putting in hours developing my marketing skills. Time spent booking flights, programming a script, designing a landing page, etc. is time I’m not devoting to honing my craft.
Burning Out and Maintaining Your Passion
It’s really easy to get burned out in this industry. The stress, the high & lows, and the repetition can really wear you down.
Having a team means I can take a vacation without stressing. It means the same campaign that would take me a day to setup, now only takes me a few hours.
I love internet marketing, but not all parts of it. I hate making ad banners, I hate writing out e-mails for my lists, I hate writing sales copy, etc. By having other people do all that, I can stick to what I really enjoy. Split-testing, analyzing numbers, handling my relationships with people, strategizing, etc.
In order to stay motivated we have to continuously challenge ourselves and enjoy what we do.
Most guys in this space are young. Not only have most of them never managed an employee before, but it seems like most of them probably never had a real job before. So in the next few parts I’m going to share some insights about what I’ve learned. I’ll cover topics on philosophies of hiring, dealing with virtual assistants, outsourcing my personal life, and the setup I have now.