1. Introduction to Voluum.com
2. Campaign Setup
3. Setting up a Custom Domain name

Campaign setup

  1. Register Your Voluum.com Account
  2. Set up Your Affiliate Networks
  3. Set up Your Traffic Sources
  4. Set up Your Offers
  5. Set up Your Landing Pages
  6. Set up Your Postback Pixel
  7. Set up Your Campaign
  8. Launch Your Campaign

Setting Up Your First Voluum.com Campaign

1. Register Your Voluum.com Account

signup

Go to Voluum.com signup page and fill in your information.

confirmation

You should receive this confirmation.


email

Go to your email and activate your account

email confirmation

 

welcome

Log into Voluum.com. This is the welcome screen of a new Voluum.com account. Feel free to check out their tutorial and browse around.

2. Set up Your Affiliate Networks

 

Voluum Panel

We’re going to set up our affiliate networks first.

  1. Click the Affiliate Network tab.
  2. Click the New Affiliate Network tab. It’s going to open a side window.
  3. Enter the name of one affiliate network you’re using.
  4. I like to click the option to append the CLICK ID to the URL.
  5. You should see Clickdealer listed.
  6. Add a few more affiliate networks if you wish, repeating the same steps.

1network

3networks

 

 Set up Your Traffic Sources

Now, it’s time to set up the traffic sources.

  1. Click the Traffic Sources tab.
  2. Click the green “New Traffic Source” button.
  3. Enter the name of the traffic source. I’m going to use Facebook as an example. You can use ANY name you want. Instead of saying you’re using Facebook, you can say it’s x827hs.
  4. Enter custom variables and parameters

In this case, I want to track the age and gender.

Note: I will update this soon with mobile tracking variables.

trafficsources

4. Set up Your Offers

Let’s set up the offer.

Go into Clickdealer, and find the offer you want to run. I’m using the gaming offer Wartune as an example.

offersetup

 

  1. Click the Offer link.
  2. Click the Creatives tab.
  3. Copy and paste your unique link.

Now that you have the tracking link, you need to insert it into Voluum.com.

offer

  1. Click offers, then *New offer.
  2. Enter the name of the offer.
  3. Copy and paste the offer URL. In my case, it’s “http://cldlr.com/?a=12428&c=63246&s1=”
  4. Add some variables. After the “&s1=” at the end, click the +{campaignid.id}. After the “&s2=”, for the second variable, click the +{clickid} button. The end URL will be “http://cldlr.com/?a=12428&c=63246&s1={campaign.id}&s2={clickid}”
  5. Choose the country.
  6. Choose the affiliate network.
  7. Click manual payout. The street pay is $1.20 per lead, so enter that.

More detailed explanation: The cake platform doesn’t want you to send different variables into the &s1 variable. That’s why we’re entering the campaignID. The &s2 is where they can allow dynamic variables. ClickID = each click you send gets a UNIQUE number, and that’s how they keep track of the data.

5. Set up Your Landing Pages

landingpage

  1. Click the Landers button.
  2. Click the *New Lander button.
  3. Enter the name of your landing page. I like to name my landing pages after split-tests. You can put the date and the description of the test there. Example: 7.14.14 Headline. That shows the date I started the test, and it shows what I am split-testing.
  4. Enter your landing page URL.
  5. Enter the number of offers. Most people will be promoting one offer. If you’re promoting multiple offers, then write how many there are.
  6. Enter the country.

Now, we’re going to set up our landing page:

landingpageclicks

This part confused me when I first started using Voluum.com. Where do you actually get the links and code for your landing pages?

Here’s how simple it is. You DON’T need to add any code to the bottom of your landing pages like with all the other programs.

  1. Go to Setup. It’s the gear icon at the top right corner of the screen.
  2. If you’re promoting ONE offer on your landing page, use the click URL.
  3. If you’re promoting multiple offers on your landing page, here is what you do. For offer 1, it’s going to be http://otuyh.trackvoluum.com/click/1″. For offer 2, it’s going to be http://otuyh.trackvoluum.com/click/2. Notice that the numbers change at the end of the URL.

Take the URL, and put it where you want the user to click on your landing page.

If you want some next-level landing page customization using Voluum – click here to get some example pages I’ve built.

Voluum allows you to pull in user data to your pages and you can use it in your headlines.

For example, your headline could be:

Attention New York Residents – Safari Browsers on iPhone 6S Are Outdated – Upgrade Now

Can you see how much more powerful that is than a headline like this: Attention – Your Browser Is Outdated – Upgrade Now

Learn How To Pull Data From Your User Into Your Landing Pages (Voluum Hack)

Click Here To View The Scripts Now!

Setting up Direct Link

Want to use direct link instead of a landing page?

5321912

Just click the direct link button.

Split-testing will be covered in the advanced section.

6. Set up Your Postback Pixel

Next, we’re going to set up the postback pixel.

What’s a postback pixel?

A few years ago, whenever you had a conversion in the affiliate network, all you got was a SUBID such as “sd8s7dsdjksd63439434j”. You had to copy and paste the SUBIDs throughout the day and UPLOAD them into your tracking software.

Now, every time you get a conversion, postback pixels “ping” your tracking software. You’ll see your conversions in real time.

Fortunately, it’s simple to install.

Go into your affiliate network, and click on the offer. In this example, we’re using a network that uses the CAKE tracking platform:

postbacksetup

  1. Click the gear icon in the top right.
  2. Click the Setup tab.
  3. There is the secure postback URL. Copy the URL or click the clipboard.

Now, we need to place the Postback URL in the affiliate network.

Go to your affiliate network (I’m using Clickdealer).

NOTE: In this example, I am using an affiliate network that uses the CAKE platform. Most networks these days are using CAKE, but the upcoming steps will be different if your network uses a different technology such as HasOffers, Linktrust, or Hitpath. I will write guides for those in the future.

Find your Offer and click on the testing and tracking tab.

  1. Copy and paste your postback URL. In my case, it’s https://otuyh.trackvoluum.com/postback?cid={REPLACE}&payout={OPTIONAL}
  2. For the field &payout={OPTIONAL}, you can add what the payout is. That way, it’s easy to adjust the payout if it changes.
  3. in the “?cid={REPLACE}”, type in #s2#.

clickdealerpostback

7. Set up Campaign

newcampaign

Almost there, guys. Now we’re going to set up a new campaign.

  1. Click Campaigns at the top.
  2. Click *New Campaign.
  3. Enter the name of your Campaign. It will automatically add the Traffic source name and the country name.
  4. Choose your traffic source from the dropdown menu.
  5. Choose your country from the dropdown menu.
  6. Choose how you want to track your costs.
  7. You will enter the CPC or CPA depending on what you selected before.
  8. Decide how you want to redirect. 302 means the affiliate network you’re sending traffic to can see your landing page. Meta refresh / Double meta is a way to “hide” your referral. In theory, double-meta refreshes sound great, but they don’t work 100% of the time. I find meta-refreshes cause me to lose clicks.
  9. Pick your landing page.
  10. Pick your offer.
  11. Save your campaign.

Now a new URL should pop up:

campaignurl

8. Launch

The final URL we’re using in Facebook is

http://otuyh.trackvoluum.com/5003920a-026c-4dfc-9155-056a729cf5a0?age={age}&sex={sex}

In this example, we’re promoting to MALES who are 25-30 years old. For that ad, we can use the URL

http://otuyh.trackvoluum.com/5003920a-026c-4dfc-9155-056a729cf5a0?age=25-30&sex=Male

In another ad, we might be promoting to MALES who are 31-33 years old. For that ad, we can use the URL

http://otuyh.trackvoluum.com/5003920a-026c-4dfc-9155-056a729cf5a0?age=31-33&sex=Male

Do you see how the variable changes?

All right! You are now ready to use Voluum.com to launch your first campaign.

NEXT: Setting Up Your Custom Domain Name