Split-testing is the heart and soul of any affiliate marketing campaign.
Voluum.com handles split-testing different than other trackers. You need to understand the concept of weight vs percentages.
Weight: They are NOT the same as percentages, and don’t have to add up to 100.
Split-testing Direct Linking vs a Landing Page
Suppose you are promoting a gaming campaign on mobile. You want to know which is better, direct linking to the offer page or using your own landing page.
Protip: Even if the landing page does not perform as well as direct linking, it does not mean landing pages are losers. It means your landing page isn’t good enough.
Split-testing Two Landing Pages
Protip: It’s important to LABEL the landing pages after what you’re testing. Don’t just call it landing page A and landing page B.
Here’s how I do it:
The date shows when I started the test. The second part shows what i am testing. In this case, I am testing the main image of the girl. Which one converts better, a blonde or a brunette?
One of the most important ways to get a profitable campaign.
Suppose we have a dating campaign in the USA. We want to know which offer does the best.